Digital & Social Portfolio

My approach to digital

I bring 20 years of Broadcast TV experience to produce compelling digital content - which is all about giving real people a chance to tell their stories.

Creating story-led, social-first content that combines broadcast storytelling with platform native pacing.

What I Bring To Digital

  • Story-led approach to short-form content

  • Experience creating platform-native video

  • Strong interview and contributor handling

  • Ability to self-shoot, direct and edit

  • Available for digital, branded and social-first content projects

Crowdfunding Campaign Video

The challenge
Create a campaign film designed specifically for social media and sharing, with the objective of getting Alan, his team and their project talked about - and putting the mission in front of potential supporters and collaborators.

The approach
Rather than focusing solely on the technical details of the boat, I built the film around the human story at the heart of the project: Alan's ambition, determination and refusal to give up on an extraordinary goal.

The result

Since launch the campaign has generated

  • 450,000+ Facebook views

  • 6,500+ likes

  • 230+ comments

  • 159 shares

  • 150,000 views in the first 2 days of posting.

  • The campaign almost doubled the project's Facebook following in its first week - from just over 4,000 to nearly 8,000.

  • The audience has since grown to more than 11,000 followers.

  • Most importantly, the video has led to lots of inbound enquiries from investors, financiers and potential collaborators, leading to meetings about the project.

ITV Green Room - Social / Branded content

Produced and directed a short-form piece capturing the ITV Green Room initiative, designed for LinkedIn and social platforms, combining interviews, vox pops and event coverage.

ITV Green Room Digital Video Designed To Share On Socials