Social-First Video Projects

Over the past year, I’ve led the creation of fast-turnaround, social-first video content across Instagram, TikTok, Facebook, and YouTube Shorts — primarily for a charity-run independent cinema and select freelance clients.

These edits are designed to hook quickly, hold attention, and help boost engagement, bookings, or brand reach. Everything’s cut with the platform and audience in mind.

What I did

Directed, scripted and produced original video reels
Produce a weekly whats on video for a local cinema
Optimised content for Instagram, Facebook, YouTube Shorts & TikTok
Worked closely with marketing teams on campaigns and deadlines
Created social-first content designed to help grow the socials.
Designed motion graphics and title cards for reuse

Social First Examples

Want to create content that actually connects?
I bring together storytelling instinct, technical polish, and social-first know-how. Get in touch

Weekly Whats On Reel

Facebook & Instagram

Creative Insight

Ranking Video

Facebook & Insta

When I took over the “What’s On” video for the Cinema, it was too long, underperforming and lacked consistency. This resulted in short watch times and missed revenue opportunities.

I restructured it entirely — tightening the edit, increasing the pace, and adding new graphics, fresh music, and bold subtitles.

This led to increased watch time and sharing across socials.

I also created a fast-turnaround workflow using templates in Premiere & After Effects, helping the team deliver consistently engaging weekly content.

Tools & Platforms Used